Last updated: January 15, 2020

dcimper@norcom2000.com

St Louis MO metro area

A page about my work-related projects is at this link.


While employed for Schnucks, I noticed that their signs printed in-store could use some improvement. I knew how to do all the steps, so I offered to help with the matter.

Much of the store signage was pre-printed, but some smaller signs were printed on-site. The method for doing this was to use a Microsoft Word template or document printed onto a paperboard sign that already usually had some border artwork on it. Hand-written signs were not allowed and the condition of display signs was often checked during visits by superiors.

Whenever a sign was printed the font used was Arial, even when the company's name was printed on the sign. The store's name wasn't always included, but when it was it looked rather odd printed in the 'wrong' font. If a company logo uses a stylized font, normally one would want to use that logo in signage rather than generic lettering. Using clip art (image files) directly in Word documents often doesn't work well due to the image-handling limitations of Word. My suggestion was to create a font file with some of the company logos in it, to allow printing them properly on the store signage.






Note that the screen captures above don't always show the full resolution, but the fonts print perfectly.

After I completed the font and showed a print sample page, the store director felt it wasn't worth using.

Last time I saw, they're still using signs printed in all-Arial font. ¯\_(ツ)_/¯





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